WWF 2016 Calendar

  • 2 years ago
  • Case Study

For the second year running, we have been designing annual calendars for World Wide Fund (WWF) Uganda, a non-governmental organization concerned with the conservation of nature in areas of Forestry and Biodiversity, Energy and Climate and Fresh water in the country.

 For their 2016 calendar, WWF tasked us to design a calendar highlighting their activities as well as advocating for nature conservation. The overriding theme was energy consumption and recycling. It is this message that inspired the Origami touch to the designs.

 WWF has great conservation goals. We wanted the goals to come out clearly but in an artistic way. ~ Peter Mukibi, Creative Director.

Going Japanese

“Origami has an association to paper which is a recyclable waste. So we thought exploiting this idea would effectively communicate the message,” says Pascal Kavuma, the Project Lead and Designer.

Screen-Shot-2016-02-24-at-12.10.49-PMThe origami designs elevates the conservation mission of WWF.

 In comparison with the previous calendar, WWF wanted something more detailed. When the design team presented the origami illustrations, they were appreciated and work was kicked off. The team had always desired to explore origami designs, and the project gave them a chance to do so. In a period of a month, the team had created designs – some cutting to the chase and others more abstract and sophisticated.

 “WWF has great conservation goals. We wanted the goals to come out clearly but in an artistic way,” says Peter Mukibi, the Creative Director.

 Exploration

Each month had a write up that gave the designers a basis to formulate ideas. However, that didn’t come easy. It required a lot of thinking.The team garnered concepts and inspiration from the client, online sources and a lot of research on natural resources and conservation. In the end, the team had to interpret a lot of information to make it visually functional.

The imagination and visualization of ideas is what made the project even more interesting. It was new, unusual and uncomfortable.

~ Pascal Kavuma, Designer

“I had heard about the carbon footprint. I never thought one day I would actually have to do a deep study on it. When it came to illustrating it, the first character that came to mind was The Incredible Hulk. The imagination and visualization of ideas is what made the project even more interesting. It was new, unusual and uncomfortable,” says Pascal.

Untitled-1A sketch of the visualized carbon footprint on the left and the finished design on the right.

Eyes on the Wall

Picasso coined art and ever since, there has never been anything as enchanting as a good art piece. The design team together with WWF determined to have the focus of the calendar on the art and less on the dates. Like a portrait hang in a house, the colors and all features of design had to be strongly elegant to attract yet simple to appeal to the user.The art fills two quarters of the A2 wall calendar while the remaining third covers the dates.

 The team worked tirelessly with WWF especially to determine the right fonts, typography and the theme colours. For example, the client determined that public holidays are highlighted in black distinguishing them from the WWF special days highlighted in blue.

_Q8A5147-3The wall calendar is not only captivating but also easy for a quick flip-through.

 To further emphasis the conservation message, easy – to – read sentences were incorporated in the calendar. The purpose for this was to make the calendar as functional as possible.

 “We knew from the onset that WWF didn’t want to design an ordinary calendar. We believe in creating designs that add value to people’s lives. With this calendar, we wanted people not to just look at dates but to also be inspired to be the change by respecting and conserving their environment,”  – Arthur Nakkaka Design Director explains.