Deposit Protection Fund

Approach

Deposit Protection Fund is a deposit insurance scheme for customers of contributing financial institutions in case of bank failure. Addmaya designed and developed a brand identity borrowing from the function of the institution - protection. The logo is a mash-up of several elements including; a shield, vault, keyhole and umbrella. The elements fused together create a logo that speaks security, protection, trust, integrity, the same virtues the institution upholds. The logo was appreciated by the client and immediately put to use.