FundiBots Brand Guide
- Fundi Bots
- Brand identity design
- 2019
Approach
FundiBots is a non-profit organization that uses robotics training to create a new generation of problem solvers, innovators, and change-makers. Addmaya designed a cohesive brand guide enabling the Fundi Bots identity to achieve uniformity and synergy.
The Brief
Based on the Swahili word Fundi meaning craftsman, FundiBots is a non-profit organisation that uses robotics training to create a new generation of problem solvers, innovators and change-makers. Although FundiBots had an identity, the brand needed more uniformity & synergy. Addmaya designed a cohesive brand guide that countered the above issues.
Reception
We started by giving the logo a cleaner look and created a suite of patterns & illustrations rooted in the brand's heritage. The revised logo and pattern tool kit were then deployed across a suite of standard stationery items. We created illustrated characters appearing as robot kids which appealed to the brand's younger audience. Our contribution to the brand helped create more appealing and uniform marketing collateral.
