KFM

Approach

KFM is one of Uganda’s most listened to contemporary radio station that targets the young population. The station needed a 360 campaign that would project their rebranded shows, introduce new presenters and boost listenership. Having worked with the client before, we were forearmed and ready to take on the project. After research, we settled on using a style that reflects the spirit of the shows. The artwork and TVC therefore is a blend of live images or video accentuated with illustrations. The color palette and fonts are playful, bold, evoke excitement and pop off in a way that captures attention. Needless to say, the campaign achieved the objectives of the client. KFM listenership according to ‘Ipsos' increased from 32% in the first quarter to 38% in the second quarter of the year.