MTN Marathon Run For Water

Approach

MTN Marathon is one of Uganda’s annual Premier sporting event featuring over 100,000 competitors in 5km, 10km and 20km marathon around Kampala. MTN holds the city-wide marathon and proceeds go to a charity of their choosing. The 2013 Marathon proceeds went into helping needy communities get access to clean and healthy drinking water. Dubbed "Run for Water", Metropolitan republic challenged Addmaya to breath life into the print version of the marketing drive by featuring runners dripping out of a water tap.