MTN Mobile Money Rural Education

Approach

Mobile Money is one of the fastest growing trends in Africa. It's fast becoming the most preferred means of sending and transferring money for business or personal needs. MTN mobile money is the leading offering in Uganda, moving millions everyday. With the service rapidly penetrating into low income regions, it became paramount for MTN to produce educational material driving awareness. Metropolitan Republic Uganda tasked Addmaya to design a character and create over 8 different instructional videos on different MTN Mobile money topics. We animated the character to English and other local dialects like Luganda, Lugubara, Ankole and more. The simplicity of the communication and character in the voicing make these a fun watch.