NSSF Friends with Benefits

Approach

Addmaya partnered with NSSF, Fireworks, Media 256 and Quad A to create an on-air identity for the Friends With Benefits TV Show. From conceptualization, to modeling, texturing and lighting, our aim was to create realistic elements reminiscent of museum sculptures. The sculptures embody the different activities NSSF beneficiaries have undertaken with their money. Addmaya also delivered story-book-like illustrations for the 20 contestant stories and a graphics package.