Raised

Approach

Every child is born with the capacity to excel and reach their full potential in life. All they need is love, nurture and some basic necessities. In Africa, most children don’t have access to the very basics such as shelter or food. As a result, most of them don’t even dream of a future. Through the love of Jesus, Watoto restores hope to the lives of orphaned and vulnerable children, so they’re able to dream again. Addmaya was challenged to use typography to tell this story. Each frame was approached to connect the story whilst taking the viewer on a visual journey of discovery.