Tap Tap
- Bank Of Africa Uganda
- TV Commercials, Graphic Design, Creative strategy, Photography
- 2015
Approach
Tap tap is a lifestyle campaign by Bank of Africa Uganda aimed at increasing the usage of it's mobile banking service, Mobile Wallet. Tap Tap is the first breakthrough 360 campaign for Addmaya. Addmaya delivered creative and handled production for print, digital, tv and radio. We effectively and creatively communicated the ease of Bank of Africa's mobile banking service in a more vibrant, youthful and stimulating way.
